Mimoco joined forces with Sanrio to help celebrate their 50th anniversary by introducing the Badtz-Maru MIMOBOT Designer USB flash drive! Badtz-Maru is one mischievous little penguin... He lives with his mother and pinball-playing father in Gorgeoustown, but he loves storing your important data. It's Hello Kitty's friend, Badtz-Maru, transformed into MIMOBOT form!