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With the Introduction of Einstein™ x MIMOBOT® USB Flash Drives at Macworld 2012, Mimoco Announces Legends of MIMOBOT Collection

With the Introduction of Einstein™ x MIMOBOT® USB Flash Drives at Macworld 2012, Mimoco Announces Legends of MIMOBOT Collection

 

(San Francisco—January 26, 2012) — Mimoco (www.mimoco.com), makers of the MIMOBOT® and MIMOMICRO™ lines of designer USB flash drives and card readers unveils the latest slant on their collection of character-based memory devices – the Legends of MIMOBOT Series featuring icons, geniuses, and stars of the human race. Leading off the initiative, and in collaboration with the Albert Einstein Estate, The Hebrew University of Jerusalem, and GreenLight, is the Einstein™ x MIMOBOT line of up to 64GB flash drives. Mimoco is honored to announce their partnership at Macworld which will see Einstein, the renowned genius, in the MIMOBOT’s stylistically illustrated flash drive form. The Einstein™ x MIMOBOT drives come preloaded with bonus Mimory™ and the MimoDesk™ personalization suite of Einstein-themed wallpapers, icons, and avatars.

Albert Einstein is the most iconic scientific figure of the modern era, and is a symbol of the incredible advancements in science and learning humanity has made in the last century. With his signature bushy hair and mustache, Einstein™ MIMOBOT reveals his lighthearted side when you remove his cap, exposing the USB plug and Einstein’s playful pose with tongue sticking out. Just like the real thing, Einstein™ MIMOBOT does the heavy computing, but this time stores and transports your documents, music, photos, and data, rather than unifying theories of relativity.

“Perhaps no other figure in the scientific community has played a more important role than Albert Einstein,” says Mimoco CEO Evan Blaustein. “It is a real thrill to collaborate with his estate on this Einstein MIMOBOT flash drive series, merging one of history’s greatest minds with our MIMOBOT brainchild that fuses designer toy ethos with memory storage function. Now everyone can store their data inside Einstein’s digital MIMOBOT brain!”

Mimoco will drop additional Einstein x MIMOBOT designs at SXSW in March, including the Brainstein MIMOBOT character which provided the spark for the famous person crossover, created by Michal Miszta as an entry into Mimoco’s Unmasked Design Challenge with Infectious.




”We are really excited about the launch of the Einstein™ MIMOBOT Series. We believe Mimoco has done a great job in the development of a powerful yet fun line of computing tools that capture Einstein’s lighthearted and spirited nature,” said David Reeder, VP GreenLight.

The Einstein MIMOBOT flash drives are now available at www.mimoco.com, in select stores, and are on display for their first appearance at Mimoco’s Macworld booth #1036 at San Francisco’s Moscone Center.


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About Mimoco®

Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, Transformers®, and DC Comics™, to pop-artists like tokidoki®, FriendsWithYou, to the Legends of MIMOBOT Series featuring Albert Einstein, and more. MIMOBOT USB flash drives are available in up to 64GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory™ content. Learn more at www.mimoco.com.


About Albert Einstein

Albert Einstein was born in Ulm, Germany on March 14, 1879. As a child, Einstein revealed an extraordinary curiosity for understanding the mysteries of science (started only at age 10/11). In 1905, while working as a patent clerk in Bern, Switzerland, the young physicist Einstein obtained his Doctorate degree and published four of his most influential research papers, including the Special Theory of Relativity. In that, the now world famous equation "e = mc2" unlocked mysteries of the Universe theretofore unknown. Ten years later, in 1915, Einstein completed his General Theory of Relativity and in 1922 he was awarded the Nobel Prize in Physics. It also launched him to international superstardom and his name became a household word synonymous with genius all over the world. Einstein was a founder of the Hebrew University in Jerusalem and bequeathed his intellectual property to the institution upon his death in 1955.  Recognized as TIME magazine's "Person of the Century" in 1999, Einstein's intellect, coupled with his strong passion for social justice and dedication to pacifism, left the world with infinite knowledge and pioneering moral leadership.


About GreenLight

GreenLight is a global media licensing, talent negotiation and rights representation consultancy providing corporate, advertising and media clients’ access to music, film and other entertainment content and celebrities. GreenLight works with the world’s leading advertising agencies and multinational companies to create innovative advertising, packaging and products. GreenLight’s rights representation group manages the personality rights of iconic personas including Albert Einstein, The Wright Brothers, Steve McQueen, Thomas Edison and Johnny Cash. A Corbis brand, GreenLight is based in Los Angeles and serves clients in more than 50 countries. For more information, visit www.greenlightrights.com.

ALBERT EINSTEIN or EINSTEIN and related rights TM/© of The Hebrew University of Jerusalem, used under license. Represented exclusively by GreenLight

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