Added to cart

Mimoco® Reveals Third Set of Exclusive MIMOBOT® USB Flash Drives Releasing at 
San Diego Comic-Con 2013

Fan Favorite MIMOBOT

The Dragon Leaves His Mark and Ice King is Born to Rock!

(Boston, MA – July 9th, 2013) — Mimoco® (, the Boston-based consumer electronics design studio is preparing for their annual pilgrimage to San Diego Comic-Con, where they will release a series of eight low-run limited edition MIMOBOT® USB flash drives. Week three of Mimoco’s month long lead up to SDCC brings the latest in Mimoco’s co-branded partnerships with Bruce Lee Enterprises and Cartoon Network’s Adventure Time.

The MIMOBOT releases from each property are available in hand-numbered limited-edition runs, with the battle tested Bruce Lee Variant MIMOBOT an edition of 400 pieces, and the Adventure Time Ice King MIMOBOT, a run of just 850 pieces. Both styles are available in up to 128GB capacities, as well as in USB3.0 speeds, and include preloaded bonus digital Mimory® with the MimoDesk® personalization suite of wallpapers, icons, and avatars, exclusive MimoByte® sound software unique to each character, and more content such as TV episodes. A portion of each limited run is now available for pre-order exclusively at with the option for delivery on site at SDCC, where the styles will make their first appearance.

Bruce Lee Variant MIMOBOT

Bruce Lee is definitely no stranger to battle. During his years as a teenager in Hong Kong Bruce often got into street fights, so many in fact that the police warned his father that if he got into one more fight they’d have to send him to jail. This is what caused his parents to send him to America, so we should probably be thankful right? But the wounds seen on the battle tested Bruce Lee Variant MIMOBOT aren’t from your everyday tussle with the local street toughs, these are from the undoubtedly most important, influential and epic battle of his whole career. Only 400 battle-tested Bruce Lee Variant MIMOBOTs will be produced.


The princess-loving, trouble-causing baddie star of Cartoon Network’s popular Adventure Time television series, Ice King, whether you consider him a villain with a soft side or a misunderstood anti-hero, is a necessary presence in the Land of Ooo. Though he still would prefer an already existing princess for his bride, he has time and again shown us that he is more than willing to build his own. We invite you to build your own memories and have Ice King MIMOBOT keep them safe for you. He’ll do a good job, he promises, right after this sweet drum solo. Ice King is the sixth member of the Adventure Time’s cast of lovable characters to be transformed into a MIMOBOT flash drive, which includes Finn, Jake, Princess Bubblegum and last year’s SDCC exclusive Fionna, and the more recent BMO Rainbow MIMOBOT LTD.ED. release. Only 850 of Ice King MIMOBOT will be manufactured so hurry before they are forever lost to the frost.

“Both of these releases serve as celebrations,” says Mimoco spokesperson, Steve Jones. “Not only for our company’s eighth year at SDCC, but also for the franchises themselves.  It’s the 40th anniversary of Bruce Lee’s untimely passing, while Adventure Time is finishing off its 5th season. We’re proud to be able to represent both of them in the way we know best.”

Ice King MIMOBOT Mimory
Bruce Lee MIMOBOT Mimory

A portion of both LTD.ED. MIMOBOT runs are now available at for pre-order before their official release at Mimoco’s booths in the Toy Grower section (#5338) and in the Star Wars Pavilion (#2913M) on July 17-21 at San Diego Comic-Con International.

To request images or more information, contact Fearghal O’Reilly at (305) 347-1787 Ext 302 or

About Mimoco®

Boston-based design house Mimoco® fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT® USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou™. MIMOBOT flash drives are available in up to 128 GB capacities, USB2.0 and USB3.0 speeds, are Mac and Windows compatible, and include preloaded bonus Mimory® content. Learn more at

About Bruce Lee Enterprises

Bruce Lee Enterprises owns, controls and licenses intellectual property related to Bruce Lee and Brandon Lee worldwide. For more information, please visit

About Cartoon Network Enterprises

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Adventure Time, Regular Show, The Amazing World of Gumball, The Powerpuff Girls, Adult Swim and more. CNE also serves as the exclusive global licensing agent for LazyTown Entertainment and the PGA of America for the youth marketplace.
Cartoon Network ( is consistently the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy®-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.


download media assets