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(San Diego, CA – July 12, 2012) — Mimoco (www.mimoco.com), creator of the MIMOBOT® line of designer USB flash drives and MIMOMICRO® card readers, under license from Hasbro, Inc., is introducing new G.I. JOE and TRANSFORMERS character-based MIMOBOT flash drives at Comic-Con International. These releases are Mimoco’s second collection featuring Hasbro franchises in MIMOBOT® flash drive form and function. The collection includes retro designs of popular G.I. JOE characters in MIMOBOT’s stylized appearance including SNAKE EYES, COBRA COMMANDER, and STORM SHADOW. The TRANSFORMERS line features retro BUMBLEBEE and STARSCREAM character designs.
Each G.I. JOE X MIMOBOT and TRANSFORMERS x MIMOBOT designer USB flash drive comes in a range of up to 64GB of memory capacity and comes preloaded with exciting bonus media. G.I. JOE includes amazing old school content like digital issues of the 1980’s comic books, episodes of the original animated series, classic G.I. JOE PSA’s, alongside bonus Mimory™ & mimoDesk™ suites of G.I. JOE screensavers, avatars, and wallpapers. TRANSFORMERS x MIMOBOT Series 2 also features Mimory™ & mimoDesk™ content and both series include mimoByte™ sound software that plays whenever a G.I. JOE or TRANSFORMERS X MIMOBOT is plugged into your computer!
"We’ve been working with Hasbro on this particular set of 80’s re-imagination for some time and we hope others respond to its ‘Rad Factor’ as much as we do. The power of the 80s just can’t be denied… this one amazing era produced so much that still thrives today…and right at the top of the list for us are G.I. JOE and TRANSFORMERS,” says Mimoco’s Director of Media & Licensing, Scott Seraydarian. “But in spite of all the reboots that have been coming out recently, we felt that the 80’s classics still weren’t getting the love they so richly deserve. Following Mimoco’s core philosophy of “Refresh your Memory”, we set out to change that. “Refreshing Your Memory” is the collision of what’s known and what’s new… something familiar, yet fresh. These traits are embodied perfectly in this series.”