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Mimoco® Gets UGLY!: The Uglydoll™ X MIMOBOT® Flash Drive Series Premiers at New York Comic Con 2012

Uglydoll MIMOBOT

The Cute and Ugly Designs of Pretty Ugly’s Uglydoll Franchise Cross-Over into the Realm of the MIMOBOT® Collection!

(New York, NY – October 11, 2012) — Mimoco® (www.mimoco.com), creator of the MIMOBOT® line of designer USB flash drives, is teaming up with Pretty Ugly to release four very cute and very ugly Uglydoll x MIMOBOT flash drive designs. Premiering at New York Comic Con 2012 (Booth #3111), each Uglydoll X MIMOBOT flash drive holds up to 64GBs of data and comes preloaded with bonus Mimory™ and the MimoDesk™ personalization suite of Uglydoll-themed digital extras.

What is ugly? What is cute? The Uglydoll line of designer plush toys questions traditional definitions of both concepts. Reimagined in classic MIMOBOT form and function, four favorite Uglydoll characters make portable data storage ugly and simply irresistible.

Wage™ MIMOBOT® features the character that started the Uglydoll phenomenon. Co-creator David Horvath originally drew Wage at the bottom of a love letter to his then-faraway girlfriend, Sun-Min Kim. Love made it all possible when Miss Kim responded by sewing a plush doll of the design and sending it back to Mr. Horvath. Now that Wage is a MIMOBOT USB flash drive, David and Sun-Min can share up to 64GBs of loving designs with each other!

 

Other great Uglydoll designs in the Uglydoll X MIMOBOT Series include the blue and toothy Ice-Bat™ MIMOBOT, the pink and always hungry for cookies Babo™ MIMOBOT, and the knocked-out and loaded OX™ MIMOBOT. Your ‘bot may not win a beauty competition, but these little uglies are all heart while loving you and your data!

The Uglydoll X MIMOBOT collection stars some of our favorite contemporary indie characters of all time,” says Scott Seraydarian, Director of Media at Mimoco. “The Ugly philosophy promoting love, friendship and cuteness (…even in an ugly way) is a perfect fit for Mimoco. We’re extremely excited to collaborate with David Horvath and Sun-Min Kim on their signature brand and can’t wait to share our crossover series with Uglydoll fans around the globe.”

“Fans now have a place to store all of their amazing Uglydoll photos!  We won’t be surprised if they scoop them all up and display them on a shelf, they are simply that awesome!  We are excited for this launch in the Mimoco booth at the New York Comic Con and are thrilled to have our first collection of MIMOBOT.” says Alita Friedman, Partner and Chief Brand Officer.