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Mimoco & Cartoon Network Enterprises Expand Adventure Time x MIMOBOT® Collection with Limited Edition BMO Rainbow USB Flash Drives

BMO Rainbow X MIMOBOT

Mimoco Premieres the new style at SXSW (South by Southwest) Expo in up to 128GB and USB3.0 capacities; Also Available Online at Mimoco.com

(AUSTIN, TEXAS—MARCH 11th, 2013) — Mimoco, creator of the MIMOBOT® line of character-based designer USB flash drives and Cartoon Network Enterprises, the licensing and merchandising arm of the television network, are proud to announce BMO Rainbow MIMOBOT, the newest Adventure Time character to be transformed into MIMOBOT USB flash drive form and function. The extremely limited-edition collaboration is the second installment of the Adventure Time X MIMOBOT® Series originally released at last year’s San Diego Comic-Con. BMO Rainbow MIMOBOT is now available in a limited edition of just 2,000 hand-numbered pieces at www.mimoco.com, as well as on showcase at Mimoco’s SXSW (South by Southwest) Expo Booth #422, and at select specialty outposts on planet Earth.

 

Additionally, all Adventure Time x MIMOBOT styles – which include fan-favorite characters Finn, Jake, and Princess Bubblegum – are now available in an algebraic, upgraded 128GB of data storage, and are offered in both USB2.0 and USB3.0 formats. Based on arguably the most loveable, genderless personal gaming system to grace the Land of Ooo, the BMO Rainbow MIMOBOT has been translated on Mimoco’s unmasked MIMOBOT® cap shape for double BMO face time, perfect for getting social at SXSW Interactive in Austin! BMO Rainbow MIMOBOT, as all others in the collection, comes preloaded with an exclusive desktop interface featuring Mimory® content like a full Adventure Time episode and our MimoDesk® personalization suite, which includes BMO-themed wallpapers, icons, and avatars.

“Our world was so empty without a ‘BMOBOT,’” says Jessica Smiley, Mimoco Spokesperson and Adventure Time enthusiast. “Ever since the launch of our Adventure Time x MIMOBOT Series, fans have been requesting that BMO join the collection. We couldn’t be happier with the opportunity to turn another fan-favorite into a part of the MIMOBOT collection. Listening to the mimocult ‘does compute!’”

“The response to the Adventure Time X MIMOBOT collection has been fantastic thus far, and as we looked for ways to build on that success, we knew BMO was on the list of absolute must-have characters to add to the series,” said Pete Yoder, vice president of consumer products, Cartoon Network Enterprises. “We’re excited not only to give our fans a chance to pick up this limited-edition ‘BMOBOT’ while at SXSW, but also to announce some other great additions later on this year.”

BMO isn’t just a living video game console, portable electrical outlet, music player, roommate, camera, alarm clock, toaster, flashlight, strobe light, skateboarder, friend, soccer player, video editor, and video player anymore, silly! Mimoco has added flash drive to its long resume, which gives BMO even more reason to command us to “Bow to your sensei” of memory transport. Lift off its cap to reveal a special rainbow sleep display and rest easy knowing that if anyone tries to hurt your data, BMO will kill them. “Check, please!”

BMO Rainbow X MIMOBOT Mimory

The BMO Rainbow MIMOBOT joins another fan-favorite character, Fionna, as a very limited-edition exclusive from the line, which was released – and quickly sold out! – at the 2012 San Diego Comic-Con. BMO Rainbow MIMOBOT is now available at www.mimoco.com and in select stores worldwide. 

Boston-based design house Mimoco® fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT® USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, Transformers®, and DC Comics™, to pop-artists like tokidoki® and FriendsWithYou, to the Legends of MIMOBOT Series featuring Albert Einstein, Elvis, and more. MIMOBOT USB flash drives are available in up to 128GB capacities and USB 3.0 speeds, are Mac and Windows compatible, and include preloaded bonus Mimory® content. Learn more at www.mimoco.com.

About Cartoon Network Enterprises 

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Adventure Time, Regular Show, The Amazing World of Gumball, Ben 10, The Powerpuff Girls, Adult Swim and more. CNE also serves as the exclusive global licensing agent for LazyTown Entertainment and the PGA of America for the youth marketplace in the U.S.

Cartoon Network (www.cartoonnetwork.com) is the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 168 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Upand the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.