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Mimoco Expands Emily the Strange MIMOBOT® Series at New York Comic Con 2011

Mimoco and Cosmic Debris introduce two new Emily the Strange MIMOBOT® USB flash drive designs at New York Comic Con 2011


(New York, NY – October 13, 2011) — Mimoco (, makers of the MIMOBOT® line of designer USB flash drives, and iconic teen brand with attitude, Emily the Strange, have teamed up to introduce a co-branded Emily the Strange MIMOBOT series. Featuring two striking designs, “People Are Strange” and “Save Yourself”, the co-branded MIMOBOT® drives are available in capacities up to 64GB. The drives also come preloaded with Mimoco’s bonus Mimory™ digital media suite which includes an Emily the Strange ebook, and MimoDesk™ desktop personalization with wallpapers, icons, and avatars. The new Emily the Strange designs will be showcased and available for purchase at Mimoco’s New York Comic Con booth #775 beginning on October 13.

Created in 1993 by artist Rob Reger, Emily the Strange has since become an internationally renowned icon for individualism, determination, and do-it-yourself style. The MIMOBOT® x Emily the Strange designs draw from two of the brand’s most iconic images of self-empowerment:


Emily the Strange People are Strange MIMOBOT®

Emily the Strange gets it. And you get it, too. The Emily the Strange “People Are Strange” MIMOBOT boasts a groovy, psychedelic style reminiscent of a great concert poster. Emily’s signature deadpan expression stares out from the MIMOBOT, daring anyone who tries to tangle with your data. The “People Are Strange” MIMOBOT stores your music, photos, and documents but it’s also a statement that you carry with you always. People ARE strange, and that’s cool.

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.

Emily the Strange Save Yourself MIMOBOT®

The Emily the Strange “Save Yourself” MIMOBOT shows Emily as a masked crusader for self-empowerment. Don’t sit around waiting for someone else to help you: save yourself. Emily’s cape-wearing, injustice-fighting MIMOBOT will keep your data safe, transporting your music, photos, and documents. And maybe carrying it around will make you feel a little like a superhero too.

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.

“Our MIMOBOT line of designer USB flash drives has always been all about self-expression and bringing personal design to tech devices. It’s a perfect fit with Emily the Strange, a character who is nothing if not herself,” says CEO and all around tech and design enthusiast, Evan Blaustein.

The Emily the Strange MIMOBOT® series is now available for purchase at  

About Mimoco

Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou. MIMOBOT flash drives are available in up to 16GB capacities, are Mac and Windows compatible, and include preloaded bonus MimoDesk™ content. Learn more at

About Emily the Strange 

Created by fine artist Rob Reger and his Berkeley-based design studio Cosmic Debris in 1993, Emily the Strange has become an internationally renowned icon for individualism, empowerment and do-it-yourself style. Born from the San Francisco graphic arts community, Emily the Strange products are sold in over 50 countries worldwide, gracing a broad range of merchandise including a rock and skate-influenced fashion and accessory line as well as innovative electronics, toys, stationery, collectibles and more. Emily the Strange is a successful literary character, starring in her own Dark Horse Comics comic books, Chronicle Books gift books, HarperCollins teen novels (the latest of which will be released in December 2011) and the “Art of Emily the Strange” coffee table book released in 2010. With a new Nintendo DS videogame and a movie deal with Universal Pictures, Emily’s multi-media empire continues to expand as the brand plans to celebrate its 20th Anniversary in 2013. For more information about Emily the Strange, visit