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Mimoco Introduces New Einstein™ x MIMOBOT® Designer USB Flash Drives at SXSW Interactive 2012 to Celebrate the Genius’ 133rd Birthday

(Austin, TX—March 14, 2012) — To celebrate the 133rd anniversary of Albert Einstein’s birth (March 14th, 1879), Mimoco (, makers of the MIMOBOT® and MIMOMICRO™ lines of designer USB flash drives and card readers, is unveiling two brand-new Einstein™ x MIMOBOT characters at SXSW Interactive – Emcee² Einstein and Brainstein MIMOBOT flash drives.

The Emcee² Einstein and Brainstein MIMOBOT flash drives join the original Einstein™ MIMOBOT character released at MacWorld to kick off Mimoco’s Legends of MIMOBOT Series featuring their stylized take on icons, geniuses, and stars of the human race. The Einstein™ collection, available in up to 64GB capacities and preloaded with bonus Mimory™ and the MimoDesk™ personalization suite of Einstein-themed wallpapers, icons, and avatars., was developed in collaboration with the Albert Einstein Estate, The Hebrew University of Jerusalem, and GreenLight.

Emcee² Einstein re-imagines the iconic physicist as a record-spinning, techno beat-blasting DJ master sporting designer headphones. Emcee² Einstein MIMOBOT reflects the physicist’s other great passion: Music. Indeed, the man who gave us the Theory of Relativity was also quoted as saying, “If I were not a physicist, I would probably be a musician.”  Make Einstein’s wish come true!  You don’t have to develop the unified theory, just be sure to store and transport all your mp3’s, as well as your scientific data on your Emcee² Einstein MIMOBOT flash drive.

Brainstein MIMOBOT showcases, well, Dr. Einstein’s magnificent brain matter in all its gory glory!  The Brainstein™ MIMOBOT, originally created by Michal Miszta as an entry into Mimoco’s Unmasked Design Challenge in partnership with Infectious, provided the spark for the Einstein™ x MIMOBOT series. This character cuts right to the chase. Who needs that bushy head of hair?! Let’s see the amazing brain from which all Einstein’s theories emanated! Well, okay! The Brainstein design celebrates the bulging mind of the good doctor, and is the perfect portable storage device for all your data, from complex cosmic theorems to pictures from that vacation in the Caribbean. With up to 64GB of memory, Brainstein™ MIMOBOT is always the smartest flash drive in the room.